Support Black entrepreneurship in the wine industry while enjoying unique experiences, exclusive tastings, and rich histories.
Wine lovers, it’s time to expand your horizons and support a vibrant sector of the wine industry that is gaining recognition and appreciation: Black-owned wineries. These establishments not only produce exceptional wines crafted with passion and expertise but also tell unique stories and embody rich histories. Each winery reflects the diverse cultural backgrounds and experiences of its owners, enhancing the wine experience with narratives that resonate deeply.
My journey into the world of Black-owned wineries began with a simple Google search: “show me Black-owned wineries in California.” The top results were the McBride Sisters Collection and Theopolis Vineyards. I reached out via email and received an immediate response from Theodora Lee, whose signature read, “Theo-patra, Queen of the Vineyards.” My full, squinted-eye smile in response confirmed I was in the right hands. My conversation with Theodora opened the door to other remarkable personalities and brands within my community, including André Hueston Mack, La Fête Wine Company, Carlton McCoy Jr., Longevity Wines, and Fern Stroud of Black Vines, to name a few.
In previous articles, I’ve expressed my confidence in a common priority among gatekeepers and business leaders: the color green, the color of money! Thus, diversifying the wine industry goes beyond social justice; it also presents a compelling business case. Consumers are increasingly drawn to brands that reflect their values, such as diversity and inclusion. Supporting Black-owned wineries is a tangible way to advance these ideals while enhancing one’s own experience.
Consider these striking statistics:
- Black Americans comprise 13.4% of the U.S. population yet own less than 1% of U.S. wineries.
- A 2020 survey by the Association of African American Vintners (AAAV) indicated that only 0.1% of the $70 billion U.S. wine industry is Black-owned.
These figures highlight a significant gap in representation and the immense potential for growth within this sector. By actively seeking out and supporting Black-owned wineries, consumers can play a vital role in bridging this divide.
While many celebrity and athlete-owned wine brands deserve recognition for their quality, I want to shine a light on lesser-known or smaller brands that may not yet have your attention. Here’s my carefully curated list of must-try Black-owned wineries that deserve a spot on your wine rack, each offering a unique taste and story that will elevate your next wine tasting experience.
Meadows Estate Vineyard & Winery (Oakland, Oregon)
After retiring, Dexter and Marilyn Meadows sought a new adventure, driven by Dexter’s passion for the land, which led them to the stunning Umpqua Valley in Southern Oregon. Journeying from Southern California via Tuskegee, Alabama, they were eager to discover where this new chapter would take them. Meadows Estates is more than just a place for wine; it’s a must-visit community destination rich in history and local traditions. With planned events, workshops, a tasting room, onsite lodging, a wedding venue, and vineyard tours, there’s something for everyone to enjoy!
Which Wine(s) Are You Best Known For?
We are best known for our Viognier, award winning Grenache (Double Gold, Best in Class), and Syrah Reserve (Gold Medal winner).
When Is The Best Time To Visit?
Spring and Summer is the best time to visit us, March – July. The tasting room is buzzing with patrons, both new and old. Our Airbnb is almost fully booked and there’s a lot of exciting things happening in the vineyard!
Winter Is Coming. What Food And Wine Pairing Do You Recommend This Fall?
Fall is the best time for comfort food like a hearty beef stew with carrots, and potatoes which would be spectacular with our 2017 Syrah Reserve. Also, Lasagna paired with our 2017 Cabernet Sauvignon would be another amazing option for a Fall wine pairing.
